Privacy Policy

1. Introduction

Econa AI ("Econa AI," "we," "us," or "our") operates the website located at econa.ai and related marketing pages, forms, newsletters, demos, and services (collectively, the "Services"). This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our website, interact with our content, or submit information to us.

If you do not agree with this Privacy Policy, do not use the Services or submit information through our forms. If you have questions about this Privacy Policy or want to raise a concern before using the Services, contact privacy@econa.ai.

2. Information We Collect

Information you provide directly:

• Name, work email, company name, role, and message content when you request a demo, contact us, or subscribe to updates.
• Any other information you choose to include in a form, email, or other communication with us.

Information collected automatically:

• Technical and usage data such as IP address, browser type, device information, operating system, pages viewed, clicks, referral URLs, time spent on pages, and approximate location inferred from network activity.
• Attribution and campaign data such as page URL, page title, referrer, UTM parameters, and click identifiers such as gclid, fbclid, and msclkid.
• Cookie, tag, pixel, and similar tracking data collected through Google Tag Manager, Google Analytics, and other third-party measurement, analytics, advertising, CRM, visitor-identification, and lead-attribution tools that we may deploy from time to time.

Information from third parties:

• Information from service providers that help us process forms, manage communications, measure campaigns, and route or qualify inbound leads.
• Business information inferred or provided by visitor-identification, enrichment, analytics, advertising, or CRM providers, including possible company-level identification associated with a website visit.
• Business contact information from publicly available sources and commercial data providers where permitted by law.

3. How We Use Your Information

We use the information we collect to:

• Respond to inquiries, schedule demos, and communicate with you about Econa AI.
• Operate, maintain, secure, troubleshoot, and improve the website and related services.
• Measure traffic, campaigns, page performance, and form conversions.
• Understand which companies, teams, or segments may be interested in our Services, including through third-party visitor-identification and attribution tools.
• Send product updates, marketing communications, and follow-up outreach where permitted by applicable law.
• Detect fraud, abuse, security incidents, and misuse of the Services.
• Comply with legal obligations and protect our rights.

4. Form Submissions

When you submit a contact, demo, newsletter, or similar form, you direct us to collect and process the information you submit and the related attribution metadata associated with that submission.

By submitting a form, you acknowledge and agree that we may use that information to respond to you, follow up about our Services, store the submission in our systems and service-provider systems, and share it with our processors, CRM tools, analytics providers, and lead-routing or visitor-identification tools as described in this Privacy Policy.

5. Cookies and Tracking Technologies

We use cookies, tags, pixels, scripts, local storage, and similar technologies to operate the site, analyze usage, measure campaigns, track conversions, remember preferences, and understand which visitors and companies may be engaging with our content.

• Essential technologies: Used for core site delivery, security, and basic functionality.
• Analytics and measurement technologies: Including Google Analytics and related tools used to understand site traffic, behavior, and conversion performance.
• Tag management technologies: Including Google Tag Manager, which we use to deploy and manage analytics and third-party tracking tools.
• Advertising, visitor-identification, and lead-attribution technologies: These may help us measure campaign effectiveness, associate visits with companies or business profiles, and route or prioritize outreach.

Some of these technologies are operated by third parties and may collect information directly from your browser or device. You can control certain cookies through your browser settings and any consent or preference tools we may make available. Google also provides information about opting out of certain Google Analytics activity at Google's opt-out tool.

6. How We Share Information

We may disclose information to:

• Service providers and processors: Including hosting, form processing, email delivery, CRM, analytics, advertising, visitor-identification, enrichment, and security providers.
• Google services: Including Google Tag Manager and Google Analytics, and other tags or vendors configured through those services.
• Sales, marketing, and operations tools: Including providers that help us measure campaigns, manage leads, and follow up on requests.
• Professional advisers and transaction counterparties: In connection with financing, acquisition, merger, sale of assets, reorganization, or similar business activity.
• Authorities or other parties: When required by law, court order, subpoena, or when reasonably necessary to protect rights, safety, and security.

We do not represent that every disclosure to analytics, advertising, attribution, or visitor-identification vendors falls outside the scope of "sale," "sharing," or targeted advertising under every law. Depending on the jurisdiction and configuration of these tools, some disclosures may be treated that way.

7. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to your inquiry, maintain business records, improve our marketing, comply with legal obligations, resolve disputes, and enforce agreements. Contact and inquiry records may be retained for up to 3 years or longer if needed for legitimate business or legal purposes.

8. Data Security

We use reasonable technical and organizational measures designed to protect information against unauthorized access, alteration, disclosure, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on where you live, you may have the right to:

• Request access to the personal information we hold about you.
• Request correction or deletion of your personal information.
• Opt out of marketing emails by using the unsubscribe link or contacting us directly.
• Request information about categories of personal information collected, used, disclosed, sold, or shared.
• Object to or request restrictions on certain processing where provided by law.
• Lodge a complaint with a supervisory authority if you are in a jurisdiction that provides that right.

To exercise privacy rights or ask questions about our data practices, contact privacy@econa.ai.

10. International Data Transfers

Econa AI is based in the United States, and we and our service providers may process information in the United States and other countries. If you access the Services from outside the United States, your information may be transferred to jurisdictions that may not provide the same level of protection as your home jurisdiction.

11. Children's Privacy

The Services are intended for business and professional audiences and are not directed to children under 16. We do not knowingly collect personal information from children under 16.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the "Last updated" date above. Your continued use of the Services after the update becomes effective means the updated Privacy Policy applies going forward.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Econa AI
privacy@econa.ai